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4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
19 May 2012, 3:43 am | click here to view more
GM Drops Another Advertising Bombshell ??? On the Super Bowl
Just a few days after upset the IPO apple cart, the world?s largest automaker dropped another bombshell on the sensibilities of the marketing world: CMO Joel Ewanick revealed that he?s planning to take GM advertisements out of the next Super Bowl. It?s a surprising reversal of strategy for a company that has gone big for ...
18 May 2012, 4:41 pm | click here to view more
New Mobile iPhone Application for Location-Based Virtual Advertising
HOUSTON, May 17, 2012 /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and tiny business owners. Using the dynamic ...
17 May 2012, 7:51 am | click here to view more
Advertising slump for media firm
The newspaper and media group Johnston Press reports a fall in advertising revenue since the beginning of this year.
17 May 2012, 6:27 am | click here to view more
UK watchdog moves to open up outdoor advertising
LONDON (Reuters) - The world's leading outdoor advertising groups JCDecaux and Clear Channel have agreed to measures designed to open up the market for advertising on bus shelters and other road furniture, Britain's Office of Fair Trading (OFT) said on Thursday. The OFT said the companies had agreed to measures such as not enforcing exclusivity clauses preventing competitors placing other ...
17 May 2012, 2:47 am | click here to view more
Research and Markets: Paid Advertising In Social Media
Research and Markets has announced the addition of the "Paid Advertising In Social Media" report to their off
17 May 2012, 11:53 am | click here to view more
Does Facebook Advertising Work?
BOSTON, MA-- - On the eve of Facebook's initial public offering , the markets are contemplating why car manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream ...
16 May 2012, 9:56 am | click here to view more
Companies ask: Does advertising on Facebook pay?
Responding to extraordinary demand, Facebook said Wednesday that it would sell more stock in the company's initial public offering. But ahead of the IPO, a debate emerged between two of the nation's largest automakers: Does it pay to advertise on the social network?
16 May 2012, 5:25 pm | click here to view more
HD Advertising for Hispanic TV Audiences Lags Behind National Averages
Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among every TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video ...
15 May 2012, 2:23 pm | click here to view more
Advertising with a spin, and tricks
The occupational hazards of sign spinning were on full display at a recent practice session for employees of Aarrow Advertising. “My hands, my wrists are every chopped up,” one employee said, extending his arm. Read full article >>
13 May 2012, 3:39 pm | click here to view more
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